Dragon Boat Blog

The strongest weapon in your marketing arsenal is PR. It has the ability to draw the most attention to your organization, advertise your product and introduce your company to unknown audiences. The main issue of PR is the wait. Once you start a PR program, you have a few months of ramp up time. This is the killer of most programs. People don’t like to wait for results. They want instant gratification. However, PR does not lend itself to instantaneous results. There needs to be time to ramp up the program, develop pitches, uncover stories of interest and more.

A few people start PR programs in order to “get their name out.” They have seen their competitors mentioned online and/or in publications. Now, they want in the game. The PR program starts with a lot of excitement and anticipation. The first month passes and slowly [or quickly] anxiety starts to build. The questions start coming: “What are we paying for? I don’t see us mentioned in any pubs? Where are the interviews? There was an article this week on our market, why weren’t we mentioned?” The PR person [whether in-house or agency] reviews the process. Publications, depending on schedules, run three months to a month ahead of the calendar. Everyone shakes their head that they understand. But the anxiety doesn’t go away and some will stop the entire PR program before any traction can be made.

The problem is that if they would have just waited a bit longer, the results could have been amazing. Here is a story from my past life: The company, a mid-tier ERP/CRM company focusing on the mid-market, was floundering in an over-saturated market and not hitting revenue goals. Budget was tight so we decided to put the money into a PR campaign. At first, we focused on industry publications within the space. We did a press and analyst tour—touting the new developments in the software and the company. We worked on building relationships with the editors of the publications. Slowly we began to see traction. We were being quoted in stories, contributing bylined articles and appearing in features. Then we turned our focus to business pubs. Same strategy, same results. Our name started appearing; our executives started being quoted in stories. We had editors on deadline seeking us out for quotes because they knew us and knew we could deliver. The inbound leads began to rise and we were closing a lot more deals. A few months later, we were at an industry trade show. I was walking the floor and was approached by several competitors. They said that they had been seeing us everywhere—and wondered if we had been bought by a major player. We were the talk of the show. The program continued and we began to hit revenue numbers. Like everyone else, the beginning was slow but we didn’t quit. We kept running with the program and soon it began to deliver amazing results.

You can have a similar story. You just need to stay focused and realize that PR takes time. But, it is certainly worth the wait.

Kingsoft’s “Powerword 2007 Professional Edition Chinese English Dictionary” is one of the most comprehensive, quick and easy to use, all-in-one interactive English to Chinese, Chinese to English, reference, talking dictionary. It is ideal for business professionals to quickly find a definition to a word and terms that are unique to their businesses. It is also ideal for students to learn Chinese and for native Chinese to learn English. If you need to know … chances are you will find the answers in Powerword. The 2007 Edition has the following features:

Compatible with Windows Vista, XP and 2000, with a new and improved user interface.

The user interface can be in Simplified Chinese, Traditional Chinese, English or Japanese.

Words and phrases from over 150 reference sources and databases. It has expanded to more than 700,000 example sentences in English and Chinese, covering over 70 professional and technical fields such as finance, business, law, computer technology, sciences, medicine, health, engineering.

Cursor Look-up: Simply point the mouse cursor at any English or Chinese words within the supported applications and see the definition instantly displayed in a popup box. Great for English definitions to Simplified Chinese words and Simplified Chinese definitions to English words found in a document or web pages.

Displays in Simplified Chinese and English with TTS (text-to-speech) pronunciation in Chinese Putonghua (Mandarin) and English. Common words are pronounced in human voice.

For each searched word, Pinyin and Traditional Chinese are displayed.

3rd Generation “SMART” fuzzy search including Pinyin (e.g., “*”, “?”) so you do need to spell out the word exactly.

Automatic online upgrade to the latest software version.

Japanese-Chinese; Chinese-Japanese dictionaries.

Supports Adobe Acrobat Reader 7.0 or higher, Internet Explorer 5.0 or higher, MSN 8.0 and RichEdit interfaces.

150 dictionary reference sources: 70 professional and technical databases including medical, western medicine, Chinese medicine, engineering, business, import/export, finance, computer, architecture, etc., 15 licensed dictionaries from world-renown publishers (e.g., American Heritage, Concise, etc.), 28 useful glossaries, e.g., China’s dynasty historical timeline, China’s area codes and postal codes, world measuring standards, etc.

After 10 years of continuing updates, Powerword is again bigger and better than any previous versions. And yet, it is still so very affordable!.

User interfaces (menus) in Simplified Chinese, English, Traditional Chinese and Japanese.

Every organization, irrespective of its size does have certain employees’ strength, which certainly play a crucial role to determine the level of accomplishment of that organization. The presence of an organized and efficient employee management system is a priority in business houses determined on setting up an appropriate workforce management. Most of the companies of today make use of certain software for employee management that assembles, manages as well as organizes relevant information with regard to the company employees. Certain high-end companies have customized workforce management systems to solve specific organizational problems.

Many people have the wrong notion that employee management systems are only the need of the bigger companies. Nothing can be further from truth. The fact is every company with human resources (HR) issues needs a specific system for its management. Employee management software observes keeps track of the company’s workforce and manages the functioning from any location. Through this system, the firm’s future management requirements and changes in functioning may be executed for increasing output.

An employee performance management system is the key to survival for any company. For an organization to be successful, it is mandatory that individuals holding influential positions take active interest in the workings of the junior workforce for determining which are the things needing change for bringing about better outcomes. With the help of effective workforce management processes, employees become aware of their respective roles, which are well-defined and expectedly, there is greater job satisfaction. Performance appraisal at the year-end becomes easier with employee monitoring, time sheet management, managing of employee database, information analysis, etc.

Principles related to an effective workforce performance management

• The system should be a reflection of a firm’s strategies and values. There must be some sort of commitment related to the process both from top managers to even lower level employees. Input has to be sought at all levels for gaining universal involvement. • Business goals have to be connected to group as well as individual accountabilities. • For every function as well as individual, performance measures have to be created for guaranteeing that the performance is synchronized with the organizational needs. • An ongoing feedback has to be offered, not just at the time of yearly performance review. Communications and expectations have to be consistent and transparent at all levels.

Advantages of reliable employee performance management systems

• This mode encourages constructive and open communication between employees and managers. • One can identify strengths and individual capacities along with areas for improvement through the system. • A documented and structured system breeds just treatment and objective assessment, thereby assisting in accomplishment of strategic objectives. An efficient employee evaluation system/software helps speed up the process related to discovery of productivity deficiencies for a company to survive in the competitive market. Extensive, jumbled up, raw data can be processed into simple and comprehensible graphs and charts for the assistance of an evaluator. • The process is ideal for proactive, self-managing individuals. Through the organized employee management process, there is consistency achieved in setting of goals, supervising performance and even officially reviewing the performance.

In the long run, there is reduction in the management costs, which result in increased profit percentage as well as reduced financial burden of the company. This is a very flexible way of management and can be suitably fitted into any company’s functioning techniques. Certainly, a positive work environment can be created through installing an appropriate workforce management process. Everyday, increasing number of firms are waking up to the advantages of using the system in the workplace. Employees are also attracted to such organizations having a professional environment. You should do a comparison of the features and benefits offered by a few providers of employee performance software and settle for the one, which will fulfill your organizational needs and objectives.

Read About Investing In Gold Gold is been a commodity that has always been sought after. Gold has been used for decoration, jewellery and even play a great role in economies with its value. Even technology has moved into using gold in many fields because of its special properties and many uses. Gold has a rising demand today, and more and more people are realizing how profitable this kind of investment is, as long as you can position yourself in a safe and advantageous way, profits would surely be rolling into your accounts.

What You Need To Know To Start Investing In Gold

Getting started in this investment, you would need to have money to get started. Buying gold is the most important part of getting started. Gathering funds to make these purchases is what you need. Money cannot be easily acquired and the best way to get started is save money from a day or regular job. Having enough resources going into this investment is important, it would support you while you are still starting to earn from the investments you make. Start out by buying gold in quantities that you can afford. Selling them doesn’t stop you from getting profit. You can hold on to your gold and sell them in the future, it has been proven that gold has never depreciated, its value always increases every year.

Opposed to currency Gold is not affected by inflation, the truth is gold actually is gaining a higher value with inflation. Start making money by investing your money in gold. Investing in gold would yield its profits slowly but steadily, you can start out by buying and selling, and then hold on to some amount of gold to increase its value over time. Just repeat this process until you can grow this business. Gold never losses its value compared to currencies and other commodities that are affected by inflation and other economic forces.

Investing In Gold Over Time

Start Investing In Gold Today When you have gotten the ball rolling with buying and selling gold, you can now establish a bigger capital in investing larger amounts of money to larger amounts of gold which would simply multiply the power to profit faster and increasing the value of your gold. Other economists may say that gold would be outperformed by other equities in the long run, but you should also consider that gold works slowly but steadily, and with little or no risk of losing. Bigger amounts of gold would simply bring higher profits when you sell them, you just have to be patient in this investment and you can be assured of profit in the long run, focus on increasing you gold values and amounts and returns and profits would surely be rewarding. Patience and determination to profit is needed in this investment.

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The Internet has transformed life in a positive way; it has become the most important medium and its strength seems to grow each day. It is the first place that people go to find out more on virtually every subject. It has therefore become the logical place for business to concentrate its marketing energy. There has never been a better opportunity for a business to seek out its market. If a business can identify its market and devise a strategy to reach it then it has every chance of a successful future.

Visibility

The key to success is for a business to create a visible website. That involves reaching a prominent position in the popular search engines. They identify the best websites that will satisfy an enquiry, general or very specific. Visibility involves technical expertise but it also requires the ability to write with authority, writing that can create and maintain an audience. The Internet has created a whole new profession. It is commonly known as blogging. Some writers create their own blogs and in time attract an audience that in itself is valuable. Others are happy to write as guests for existing blogs or for companies that want help with the development of their online presence.

It has never been easier to communicate at every level; it is potentially communication on a global scale without a single boundary and it is virtually instant. Those who develop the writing skills to help achieve success for their clients can gradually create a full time career for themselves. In the short term they can work in their spare time and make extra money which may be a way to reduce existing debt. That debt would be thus settled more quickly than would be possible from the money currently coming in each month from full time work. It may be just the thing to encourage people to take out low interest loans because repayments would suddenly be affordable at this website.

The Present and Future

That career can become as secure as the Internet has become. There is little doubt that the Internet is the present as well as the future. It has the potential to create communities, to share knowledge without boundaries. It is virtually free and the fact that it is interactive and regularly updated makes the Internet’s properties unique. Why would you not want to be part of the future with the opportunity to make money at the cutting edge of the modern day?

Even the best of writers will need to think about their style. Will it appeal to the ordinary people that go online each day? They are all looking for information and often the best way to achieve that is to open a piece with a sentence that demands the reader reads on. It is perhaps obvious. It may not come easy but skills usually develop over time. It is not a matter of using long sentences and big words. Writing for Internet clients is different from writing a technical paper for academic examination. Typically there are websites that act as ‘middlemen’ for companies seeking writers and writers making out their individual cases as to why their applications should be approved.

Persevere

In the early days many writers may find rejections on a regular basis. They need to persevere; perhaps not aiming too high until they can build up a portfolio. They need sufficient positive reviews that companies will at least consider the application. Few writers are experts on a huge amount of subjects. The Internet which is the potential source of a future career is also the medium that helps writers do their own research prior to beginning a writing project.

Every writer needs self discipline. People able to work from home can avoid traveling during rush hours in all weathers. That is great but they must ensure that they decide on working hours each day and work to those hours. It is not always easy particularly on sunny days where it is tempting to drop the schedule in favor of a day off. Why not have a cold beer at lunchtime? Writing for Internet clients can be profitable. It will allow those who are successful to have that cold beer on regular holidays.